Global Face with a National Body? Facebook Appropriation and Use in a National Context

Lisbeth Klastrup

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

    Abstract

    This paper presents a study of Facebook in a national context, examining language use, friend networks, and
    content interaction and sharing. Based on a survey (n=739), six interviews with people living in Denmark, and
    ethnographic observation on site, the paper present findings which indicate that Danes (of Danish origin) on
    Facebook mostly interact in Danish with other Danes they know, focusing on their own life and local news,
    whereas Danes with a mixed background interact with people in several countries and in several, but still only
    with people close to them. A majority share international entertainment (such as YouTube videos), or sign up for
    international groups and activities on Facebook. A minority seem to be living in a “Danish capsule” with no or
    very little transnational interaction. Nothing in these findings indicate strong globalising effects by being on
    Facebook, but mundane global (sharing) activity needs to be examined further.
    Original languageEnglish
    JournalSelected Papers of Internet Research
    Volume14
    Number of pages3
    Publication statusPublished - 2013

    Keywords

    • Facebook
    • use
    • Denmark

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