Generating ideas for new mobile TV services - Accepting and socializing mobile television

L. Sørensen; Hanne Westh Nicolajsen

doi:10.1145/1809777.1809814

Generating ideas for new mobile TV services - Accepting and socializing mobile television

Business IT

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.

Original language	English
Title of host publication	EuroITV'10 - Proceedings of the 8th International Interactive TV and Video Conference
Number of pages	4
Publisher	Association for Computing Machinery
Publication date	2010
Pages	179-182
ISBN (Print)	978-160558831-5
DOIs	https://doi.org/10.1145/1809777.1809814
Publication status	Published - 2010

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10.1145/1809777.1809814

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Generating ideas for new mobile TV services - Accepting and socializing mobile television. / Sørensen, L.; Nicolajsen, Hanne Westh.
EuroITV'10 - Proceedings of the 8th International Interactive TV and Video Conference. Association for Computing Machinery, 2010. p. 179-182.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

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Generating ideas for new mobile TV services - Accepting and socializing mobile television

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