Facilitating Big Data Transformation in Danish SMEs: Insights for Managers

Pernille Rydén, Helle Rootzén

    Research output: Conference Article in Proceeding or Book/Report chapterBook chapterResearchpeer-review


    This chapter presents a digital learning concept developed for SMEs by the Technical University of Denmark (DTU) and the learning outcome of the digital transformation
    journeys of 12 Danish SMEs. With a big data technology competence boost, SMEs can better engage in – and take advantage of - the vast opportunities that data and analytics bring for creating new consumer insights, business intelligence, increasing decision-making power in the company, as well as triggering new ways of thinking and interacting with the market. To contribute to scientific development through a deeper understanding of the context and by capturing experiences, we first outline the data potential in a Danish SME context and identify the unique potentials and barriers. Second, we introduce the purpose, principles, and process of the digital learning concept “KomDigital” and its methodological underpinnings. Third, we illustrate empirically the managerial dilemmas and concerns, as well as the drivers and triggers for digital learning and transformation of two Danish SMEs. We then condense the learning experiences of the 12 companies into practical steps in a digital
    transformation learning process that SMEs can take to initiate the big data journey. Finally, we present the managerial implications for those ready to take the first steps towards data-driven growth.
    Original languageEnglish
    Title of host publicationBig Data in Small Business : data-driven growth in small and medium-sized enterprises
    EditorsCarsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    PublisherEdward Elgar Publishing
    Publication dateSept 2021
    ISBN (Print)978 1 839100154 4
    ISBN (Electronic)978 1 839100156 1
    Publication statusPublished - Sept 2021


    • Big Data
    • SMEs
    • Digital Transformation
    • Mindset


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