Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca

Lene Nielsen

Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca

Lene Nielsen

Copenhagen Business School

Research output: Theses › PhD thesis

Original language	English
Qualification	PhD
Awarding Institution	Copenhagen Business School
Supervisor(s)	Nielsen, Janni, Principal Supervisor, External person Binder, Thomas, Principal Supervisor, External person
Place of Publication	København
Publisher	Samfundslitteratur
Print ISBNs	8759382309
Publication status	Published - 2004
Externally published	Yes

Cite this

@misc{df95437395e544eeb822c2a3d351a814,

title = "Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca",

author = "Lene Nielsen",

note = "Opstilling: 681.31 nie L{\o}be nr.: 047724",

year = "2004",

language = "English",

isbn = "8759382309",

series = "Ph.D.serie",

publisher = "Samfundslitteratur",

number = "2004-17",

school = "Copenhagen Business School",

}