Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Original languageEnglish
JournalElectronic Markets
Issue number2
Pages (from-to)131-146
Publication statusPublished - 2010

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