Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Klaus Backhaus; Jörg Becker; Daniel Beverungen; Margarethe Frohs; Oliver Müller; Matthias Weddeling; Ralf Knackstedt; Michael Steiner

Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner

Business IT

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Original language	English
Journal	Electronic Markets
Volume	20
Issue number	2
Pages (from-to)	131-146
ISSN	1019-6781
Publication status	Published - 2010

Cite this

@article{9aec6a6f4dc24182b828ec2b933dc9b5,

title = "Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data",

author = "Klaus Backhaus and J{\"o}rg Becker and Daniel Beverungen and Margarethe Frohs and Oliver M{\"u}ller and Matthias Weddeling and Ralf Knackstedt and Michael Steiner",

year = "2010",

language = "English",

volume = "20",

pages = "131--146",

journal = "Electronic Markets",

issn = "1019-6781",

publisher = "Springer",

number = "2",

}

TY - JOUR

T1 - Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

AU - Backhaus, Klaus

AU - Becker, Jörg

AU - Beverungen, Daniel

AU - Frohs, Margarethe

AU - Müller, Oliver

AU - Weddeling, Matthias

AU - Knackstedt, Ralf

AU - Steiner, Michael

PY - 2010

Y1 - 2010

M3 - Journal article

SN - 1019-6781

VL - 20

SP - 131

EP - 146

JO - Electronic Markets

JF - Electronic Markets

IS - 2

ER -