Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	123
Pages (from-to)	162-172
Number of pages	10
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2024.10.005
Publication status	Published - 1 Nov 2024

Keywords

@article{4947dd196b2a4309988c93c702be4de0,

title = "Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing",

keywords = "Business-to-business, marketing, Artificial intelligence, Digitalization, Authenticity",

author = "Pedersen, \{Carsten Lund\} and Thomas Ritter",

year = "2024",

month = nov,

day = "1",

doi = "10.1016/j.indmarman.2024.10.005",

language = "English",

volume = "123",

pages = "162--172",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

}

TY - JOUR

T1 - Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing

AU - Pedersen, Carsten Lund

AU - Ritter, Thomas

PY - 2024/11/1

Y1 - 2024/11/1

KW - Business-to-business

KW - marketing

KW - Artificial intelligence

KW - Digitalization

KW - Authenticity

U2 - 10.1016/j.indmarman.2024.10.005

DO - 10.1016/j.indmarman.2024.10.005

M3 - Journal article

SN - 0019-8501

VL - 123

SP - 162

EP - 172

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -