Der Algorithmus, bei dem man mit muss? Ein Perspektivwechsel

Translated title of the contribution: The Algorithm You Have to Stick With? : A Shift in Perspective.

Martina Mahnke

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review


Algorithmic personalization has been discussed controversially in public debate, lar- gely based on a mechanistic understanding of algorithms. Concretely, algorithms are understood within the framework of information theory as step-by-step-instructions. This understanding is useful from the angle of computer science, however, it puts little emphasis on the actual user behavior, which plays a far greater role than current research acknowledges. Therefore, this essay argues for a conceptual understanding of algorithmic personalization, which includes both the algorithmic operation mode as well as user behavior. Thus, algorithmic personalization can be understood as a dynamic communication process between the algorithms and its users. This conceptual understanding serves as a first step towards a theoretical perspective, that focusses on the algorithm-user relationship. Such a theoretical perspective may contribute to- wards the parity of algorithm and the user, whose agency is assumed to be equally influential.
Translated title of the contributionThe Algorithm You Have to Stick With? : A Shift in Perspective.
Original languageGerman
Article number1
JournalCommunicatio Socialis
Pages (from-to)34-45
Publication statusPublished - 31 Mar 2015


  • algorithmic media
  • user experience
  • communication


Dive into the research topics of 'The Algorithm You Have to Stick With? : A Shift in Perspective.'. Together they form a unique fingerprint.

Cite this