TY - JOUR
T1 - Cracking the Culture Code for Successful Digital Transformation
AU - Pedersen, Carsten Lund
N1 - The article is not open access. Hence, a pre-print version cannot be uploaded, as this is expressly denied by the publisher.
jcg 14/06/22: I want to see a better and more detailed argumentation for being allowed to OA publication, please confer the ITU OA policy.
CLP 16/06/22: The publisher denies uploaded versions as post and pre-prints, as stated in their copyright transfer agreement. Hence, I cannot do this without being held legally accountable by breaking this agreement. It must be emphasized, however, that this paper was submitted to the journal prior to starting my employment at ITU. Consequently, I had no way of conferring with the ITU OA policy prior to my ITU employment which entails this publication.
PY - 2022/4/6
Y1 - 2022/4/6
N2 - Digital transformation transcends technology and business models. Organizational culture also plays a critical role in successfully leading an organization into the digital era; indeed, the success of a digital transformation relies on a deep understanding of the intricacies of culture. But few business leaders fully understand how a company’s culture changes during a digital transformation — and, more importantly, how it doesn’t change.
AB - Digital transformation transcends technology and business models. Organizational culture also plays a critical role in successfully leading an organization into the digital era; indeed, the success of a digital transformation relies on a deep understanding of the intricacies of culture. But few business leaders fully understand how a company’s culture changes during a digital transformation — and, more importantly, how it doesn’t change.
KW - change management
KW - Digital Transformation
KW - Organizational change
KW - Organizational culture
KW - change management
KW - Digital Transformation
KW - Organizational change
KW - Organizational culture
M3 - Journal article
SN - 1532-9194
JO - MIT Sloan Management Review
JF - MIT Sloan Management Review
ER -