Cracking the Culture Code for Successful Digital Transformation

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review


Digital transformation transcends technology and business models. Organizational culture also plays a critical role in successfully leading an organization into the digital era; indeed, the success of a digital transformation relies on a deep understanding of the intricacies of culture. But few business leaders fully understand how a company’s culture changes during a digital transformation — and, more importantly, how it doesn’t change.
Original languageEnglish
JournalMIT Sloan Management Review
Publication statusPublished - 6 Apr 2022


  • change management
  • Digital Transformation
  • Organizational change
  • Organizational culture


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