Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Fumiya Akasaka; Takehiko Ohno; Mika Yasuoka Jensen

doi:10.1007/978-4-431-56074-6_11

Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Fumiya Akasaka
, Takehiko Ohno
, Mika Yasuoka Jensen

NTT - Nippon Telegraph and Telephone Corporation

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

Original language	English
Title of host publication	Serviceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
Publisher	Springer
Publication date	2016
Pages	89-98
ISBN (Print)	978-4-431-56072-2
ISBN (Electronic)	978-4-431-56074-6
DOIs	https://doi.org/10.1007/978-4-431-56074-6_11
Publication status	Published - 2016
Event	The 3rd international conference on Serviceology - san jose, United States Duration: 7 Jul 2015 → 9 Jul 2015 Conference number: 3 http://icserv2015.serviceology.org/html/home.html

Seminar

Seminar	The 3rd international conference on Serviceology
Number	3
Country/Territory	United States
City	san jose
Period	07/07/2015 → 09/07/2015
Internet address	http://icserv2015.serviceology.org/html/home.html

Keywords

service design

Access to Document

10.1007/978-4-431-56074-6_11

Cite this

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title = "Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops",

abstract = "More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.",

keywords = "service design, service design",

author = "Fumiya Akasaka and Takehiko Ohno and Jensen, \{Mika Yasuoka\}",

year = "2016",

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language = "English",

isbn = "978-4-431-56072-2",

pages = "89--98",

booktitle = "Serviceology for Smart Service System",

publisher = "Springer",

address = "Germany",

note = "The 3rd international conference on Serviceology , ICServ 2015 ; Conference date: 07-07-2015 Through 09-07-2015",

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}

Akasaka, F, Ohno, T & Jensen, MY 2016, Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops. in Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology. Springer, pp. 89-98, The 3rd international conference on Serviceology , san jose, United States, 07/07/2015. https://doi.org/10.1007/978-4-431-56074-6_11

Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops. / Akasaka, Fumiya; Ohno, Takehiko; Jensen, Mika Yasuoka.
Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology. Springer, 2016. p. 89-98.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

TY - GEN

T1 - Challenges to Deploy Service Design in Organizations

T2 - The 3rd international conference on Serviceology

AU - Akasaka, Fumiya

AU - Ohno, Takehiko

AU - Jensen, Mika Yasuoka

N1 - Conference code: 3

PY - 2016

Y1 - 2016

N2 - More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

AB - More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

KW - service design

U2 - 10.1007/978-4-431-56074-6_11

DO - 10.1007/978-4-431-56074-6_11

M3 - Article in proceedings

SN - 978-4-431-56072-2

SP - 89

EP - 98

BT - Serviceology for Smart Service System

PB - Springer

Y2 - 7 July 2015 through 9 July 2015

ER -

Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Abstract

Seminar

Keywords

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