Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Fumiya Akasaka, Takehiko Ohno, Mika Yasuoka Jensen

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Abstract

More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.
Original languageEnglish
Title of host publicationServiceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
PublisherSpringer
Publication date2016
Pages89-98
ISBN (Print)978-4-431-56072-2
ISBN (Electronic)978-4-431-56074-6
DOIs
Publication statusPublished - 2016
EventThe 3rd international conference on Serviceology - san jose, United States
Duration: 7 Jul 20159 Jul 2015
Conference number: 3
http://icserv2015.serviceology.org/html/home.html

Seminar

SeminarThe 3rd international conference on Serviceology
Number3
Country/TerritoryUnited States
Citysan jose
Period07/07/201509/07/2015
Internet address

Keywords

  • service design

Fingerprint

Dive into the research topics of 'Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops'. Together they form a unique fingerprint.

Cite this