Campaigning and Contestation: Comments on politicians’ Facebook pages during the 2011 Danish general election campaign

Sander Andreas Schwartz

doi:10.1177/2056305115622480

Campaigning and Contestation: Comments on politicians’ Facebook pages during the 2011 Danish general election campaign

Sander Andreas Schwartz

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Abstract

This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests.

Original language	Danish
Journal	Social Media + Society
Pages (from-to)	1-11
ISSN	2056-3051
DOIs	https://doi.org/10.1177/2056305115622480
Publication status	Published - 30 Dec 2015

Keywords

election campaign
politics
Facebook
contestation
public sphere

Access to Document

10.1177/2056305115622480Licence: CC BY-NC

2056305115622480Final published version, 673 KBLicence: CC BY-NC

Cite this

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title = "Campaigning and Contestation: Comments on politicians{\textquoteright} Facebook pages during the 2011 Danish general election campaign",

abstract = "This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg{\textquoteright}s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates{\textquoteright} Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests.The dinner party exhibits the interplay between these elements and how they limit the option of contesting the dominating discourse in favor of a supportive marketing logic.",

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