Artificial Intelligence for the Financial Services Industry: What Challenges Organizations to Succeed?

Luisa Kruse, Nico Wunderlich, Roman Beck

    Research output: Journal Article or Conference Article in JournalConference articleResearchpeer-review

    Abstract

    As a research field, artificial intelligence (AI) exists for several years. More recently, technological breakthroughs, coupled with the fast availability of data, have brought AI closer to commercial use. Internet giants such as Google, Amazon, Apple or Facebook invest significantly into AI, thereby underlining its relevance for business models worldwide. For the highly data driven finance industry, AI is of intensive interest within pilot projects, still, few AI applications have been implemented so far. This study analyzes drivers and inhibitors of a successful AI application in the finance industry based on panel data comprising 22 semi-structured interviews with experts in AI in finance. As theoretical lens, we structured our results using the TOE framework. Guidelines for applying AI successfully reveal AI-specific role models and process competencies as crucial, before trained algorithms will have reached a quality level on which AI applications will operate without human intervention and moral concerns.
    Original languageEnglish
    JournalProceedings of the Annual Hawaii International Conference on System Sciences
    Pages (from-to)6408-6417
    Number of pages10
    ISSN1060-3425
    DOIs
    Publication statusPublished - 2019

    Keywords

    • Artificial Intelligence
    • Finance Industry
    • TOE Framework
    • Data-driven
    • AI Applications
    • Expert Interviews
    • Technological Breakthroughs
    • Business Models
    • Process Competencies
    • Algorithm Training

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