An Empirical Investigation of the Practices and Challenges Specific to International User Studies

Sabine Madsen, Lene Nielsen, Iben Jensen, Heidi Hautopp

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Abstract

    In today’s globalized world, it is increasingly important for companies
    to gain knowledge about international markets and to understand the
    differences and similarities between international users. As a result, international
    user studies have become more common. However, they still pose a challenge
    for most companies. In this paper, we present the results of an empirical
    investigation of how companies conduct international user studies. We describe
    the empirical findings in detail, with an emphasis on the practices and challenges
    that are specific to the process of doing international user studies. Key findings
    concern where, geographically, companies choose to collect data; the scope and
    scale of the studies; as well as the preferred data collection methods and
    employed control mechanisms. Our research shows that strategic/pragmatic
    considerations, perceived differences in national culture, and concerns about
    data quality shape and delimit the approach that companies take to international
    user studies.
    Translated title of the contributionAn Empirical Investigation of the Practices and Challenges Specific to International User Studies
    Original languageEnglish
    Title of host publicationHuman-Computer Interaction – INTERACT 2015 : 15th IFIP TC 13 International Conference, Bamberg, Germany, September 14-18, 2015, Proceedings, Part III
    Number of pages17
    PublisherSpringer
    Publication dateSept 2015
    Pages132-148
    ISBN (Print)978-3-319-22697-2
    ISBN (Electronic)978-3-319-22698-9
    DOIs
    Publication statusPublished - Sept 2015
    EventThe 15th IFIP TC.13 International Conference on Human-Computer Interaction: Connection.Tradition.Innovation - Welcome Centre Bamberg, Welcome Kongresshotel, Bamberg, Germany
    Duration: 14 Sept 201518 Sept 2015
    Conference number: 15
    http://www.interact2015.org/

    Conference

    ConferenceThe 15th IFIP TC.13 International Conference on Human-Computer Interaction
    Number15
    LocationWelcome Centre Bamberg, Welcome Kongresshotel
    Country/TerritoryGermany
    CityBamberg
    Period14/09/201518/09/2015
    Internet address
    SeriesLecture Notes in Computer Science
    ISSN0302-9743

    Keywords

    • Design
    • Application Practice-study
    • International user studies

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