Ambidextrous Digital Transformation - A Tale Of A Digital Innovation Unit & Its Main Organization

This study explores the long-term effects of ambidextrous strategies on digital transformation, with a focus on the interplay between a digital innovation unit (DIU) and the main organization towards a unified digital transformation strategy.

This study follows an incumbent’s digital transformation journey
and its strategic move to divide their focus into distinct paths of exploitation and exploration (with establishment of an autonomous internal start-up (so called DIU). Our case study captures the essence of ambidexterity in action, showcasing the delicate balance between leveraging existing assets and exploring new opportunities. Our process model underscores the dynamic and continuous nature of digital transformation, highlighting the complex interplay between stability and innovation in an organization's journey towards digital excellence.