ACTING AS SOMEONE LIKE ME – PERSONAS IN PARTICIPATORY INNOVATION

Research output: Contribution to conference - NOT published in proceeding or journalPaperResearch

Abstract

Including users in large participatory innovation projects together with professional innovators such as designers, people from marketing, engineers etc puts a strain on the user that might not like to be the focus of attention. With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and at the same time be a platform that gives all participants equal involvement.
Original languageEnglish
Publication date2012
Number of pages4
Publication statusPublished - 2012
EventPIN-C 2012: Participatory Innovation Conference - Melbourne, Australia
Duration: 12 Jan 201214 Jan 2012
http://www.pin-c2012.org/

Conference

ConferencePIN-C 2012
Country/TerritoryAustralia
CityMelbourne
Period12/01/201214/01/2012
Internet address

Keywords

  • Participatory Innovation
  • User Inclusion
  • Personas
  • Design Collaboration
  • Equal Involvement

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