Abstract
Including users in large participatory innovation projects together with professional innovators such as designers, people from marketing, engineers etc puts a strain on the user that might not like to be the focus of attention. With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and at the same time be a platform that gives all participants equal involvement.
Original language | English |
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Publication date | 2012 |
Number of pages | 4 |
Publication status | Published - 2012 |
Event | PIN-C 2012: Participatory Innovation Conference - Melbourne, Australia Duration: 12 Jan 2012 → 14 Jan 2012 http://www.pin-c2012.org/ |
Conference
Conference | PIN-C 2012 |
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Country/Territory | Australia |
City | Melbourne |
Period | 12/01/2012 → 14/01/2012 |
Internet address |
Keywords
- Participatory Innovation
- User Inclusion
- Personas
- Design Collaboration
- Equal Involvement