ACTING AS SOMEONE LIKE ME – PERSONAS IN PARTICIPATORY INNOVATION

    Research output: Contribution to conference - NOT published in proceeding or journalPaperResearch

    Abstract

    Including users in large participatory innovation projects together with professional innovators such as designers, people from marketing, engineers etc puts a strain on the user that might not like to be the focus of attention. With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and at the same time be a platform that gives all participants equal involvement.
    Original languageEnglish
    Publication date2012
    Number of pages4
    Publication statusPublished - 2012
    EventPIN-C 2012: Participatory Innovation Conference - Melbourne, Australia
    Duration: 12 Jan 201214 Jan 2012
    http://www.pin-c2012.org/

    Conference

    ConferencePIN-C 2012
    Country/TerritoryAustralia
    CityMelbourne
    Period12/01/201214/01/2012
    Internet address

    Keywords

    • Participatory Innovation
    • User Inclusion
    • Personas
    • Design Collaboration
    • Equal Involvement

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