A taxonomy of digital service design techniques

Xuanhui Liu, Karl Werder, Alexander Mädche

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


In a digital world, service designers need to apply design techniques to meet increasing
user expectations. While there are many design techniques out there, the current
taxonomies of design techniques provide little guidance for designers when it comes to
selecting appropriate design techniques during the design process. Hence, a wellstructured taxonomy is needed. This research-in-process seeks to apply a taxonomy
development method to classify design techniques and to identify important dimensions
in order to provide an overview of digital service design techniques. Our preliminary
results present a taxonomy with five dimensions, each of which includes mutually
exclusive and collectively exhaustive characteristics. In future research, we plan to
evaluate the usefulness of our taxonomy and compare our taxonomy with those that are
currently available. Furthermore, we expect to look into the potential interrelations
among the dimensions and build a model that explains and predicts the appropriate
techniques for a given situation.
Original languageEnglish
Title of host publicationProceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016.
PublisherAIS Electronic Library (AISeL)
Publication date11 Dec 2016
Publication statusPublished - 11 Dec 2016
Externally publishedYes
Series2016 International Conference on Information Systems, ICIS 2016


  • design techniques,
  • Taxonomy
  • digital services


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