A design research study on enhancing creativity-The case of developing product-service bundles.

Felix Müller-Wienbergen, Stefan Seidel, Oliver Müller, Ralf Knackstedt, Joerg Becker

Research output: Journal Article or Conference Article in JournalConference articleResearchpeer-review

Original languageEnglish
JournalProceedings / European Conference on Information Systems (ECIS)
Publication statusPublished - 2009

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