A design research study on enhancing creativity-The case of developing product-service bundles.

Felix Müller-Wienbergen, Stefan Seidel, Oliver Müller, Ralf Knackstedt, Joerg Becker

    Research output: Journal Article or Conference Article in JournalConference articleResearchpeer-review

    Original languageEnglish
    JournalProceedings / European Conference on Information Systems (ECIS)
    Publication statusPublished - 2009

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