4 Types of Business Transformation

Carsten Lund Pedersen; Thomas Ritter

4 Types of Business Transformation

Carsten Lund Pedersen
, Thomas Ritter

Copenhagen Business School

Research output: Journal Article or Conference Article in Journal › Journal article › Research

Abstract

Business transformations can take many forms and often occur at the same time. To understand which approach you’ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?

Original language	English
Journal	Harvard Business Review
ISSN	0017-8012
Publication status	Published - 21 Jun 2022

Keywords

Business Transformation
Internal Drivers
External Forces
Transformation Speed
Organizational Change

Access to Document

https://hbr.org/2022/06/4-types-of-business-transformationLicence: Other

Cite this

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title = "4 Types of Business Transformation",

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AU - Ritter, Thomas

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PY - 2022/6/21

Y1 - 2022/6/21

N2 - Business transformations can take many forms and often occur at the same time. To understand which approach you’ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?

AB - Business transformations can take many forms and often occur at the same time. To understand which approach you’ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?

KW - Business Transformation

KW - Internal Drivers

KW - External Forces

KW - Transformation Speed

KW - Organizational Change

KW - Business Transformation

KW - Internal Drivers

KW - External Forces

KW - Transformation Speed

KW - Organizational Change

M3 - Journal article

SN - 0017-8012

JO - Harvard Business Review

JF - Harvard Business Review

ER -

4 Types of Business Transformation

Abstract

Keywords

Access to Document

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