4 Types of Business Transformation

Carsten Lund Pedersen, Thomas Ritter

Research output: Journal Article or Conference Article in JournalJournal articleResearch


Business transformations can take many forms and often occur at the same time. To understand which approach you’ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?
Original languageEnglish
JournalHarvard Business Review
Publication statusPublished - 21 Jun 2022


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