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Planetary Personas

Project: Innovation

Project Details

Description

Personas comes in many shapes and forms and help to recognise users and user segments for design and business purposes. Lately personas has taken a new form that supports the green transition in adding more-than-human personas to the persona portfolio – we term these personas – planetary personas.
Research shows that a main problem with the method when it concerns humans, is lack of proper understanding of the method and its application. Concerning Planetary personas, the research is novel, but has potential to be of interest to areas of green transition, digital design, urban design etc.
StatusFinished
Effective start/end date26/06/202531/12/2025

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