User activity on the net and on mobile platforms is increasing rapidly - and the inclination and motivation among consumers, users and citizens towards sharing their needs, ideas and feedback on products and services is growing.
The question is how the user generated knowledge is staged, socially, technologically, commercially and organisationally in order to ensure the greatest possible outcome with regards to innovation in private and public organizations alike.
The Danish and international cases which are being followed closely by the OECD and others conclude that this type of Community-Based Innovation (CBI) has a very large unutilized innovation potential - and that this form of innovation is by no means reserved for large scale commercial or public organizations.
It is, indeed, this potential which the Innovation Consortium aims to bring online, in order for Danish companies to gains access to new models, tools and concepts for succesful mobile and community based innovation together with their users and customers.