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Profil Information text

Lene Nielsen is an Associate Professor at ITU, Section for Digitalization, Democracy and Governance, member of the Reflact research group

Her research focuses mainly on personas, and includes democratic businesses and service systems 

Lene Nielsen was the first to write a PhD about personas.

Her research topics include the many aspects of the development and use of personas, such as:

  • Global personas
  • Personas based on quantitative data
  • Persona descriptions as communication to specific and different audiences
  • The relationship between persona description and data
  • The use of personas in agile development
  • Personas in service design
  • Planetary Personas
  • AI generated personas

Lene Nielsen har published three books, 5 chapters on personas and more than 90 papers

Lene Nielsen teaches Organizing and managing services

Impact

More than 25 research projects with industry. 

Coaching companies to develop and implement personas

2022: Research input to the expert group assembled by a Danish united parliament on advancing cooperative start-ups in Denmark

2025: Development of Planetary Personas as a business case with Olivia Harre

2025: Guest Editor: Special issue on AI-Generated Personas: Representing User Needs with Generative AI Models. International Journal of Human-Computer Interaction. Nov. 2025

Keywords

  • Personas
  • Scenarios
  • HCI
  • Narratives
  • Service systems design
  • Cooperatives

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Collaborations and top research areas from the last five years

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  • AI-Generated Personas: Representing User Needs with Generative AI Models

    Salminen, J., Nielsen, L., Farooq, A. & Jansen, B. J., 14 Jan 2026, In: International Journal of Human-Computer Studies. 209, p. 103745 4 p.

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

    Open Access
  • Messy Methods and Moderation in User Tests

    Nielsen, L., Ertner, S. M., Jansen, B. J. & Salminen, J., 13 Apr 2026, CHI EA '26: Proceedings of the Extended Abstracts of the 2026 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, p. 1-5 5 p. 463

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Open Access
  • Perspectives on Personas in Practice – An Analysis of LinkedIn Discussions Among UX Professionals

    Nielsen, L. & Madsen, S., 28 Jan 2026, In: Communications in Computer and Information Science. 2797, p. 1-16 16 p.

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

  • Different Narrative Techniques in More-Than-Human Personas

    Nielsen, L. & Neuhoff, R., 6 Oct 2025, CHItaly '25: Proceedings of the 16th Biannual Conference of the Italian SIGCHI Chapter. Association for Computing Machinery, p. 1-8 8 p. 4

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Open Access
  • The design of non-human personas

    Nielsen, L. & Neuhoff, R., 1 Mar 2025, International Conference IADIS Information Systems 2025. Nunes, M. B., Isaías, P., Powell, P. & Kommers, P. (eds.). p. 434-438 5 p.

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Open Access
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