Personal profile
Profil Information text
Lene Nielsen is an Associate Professor at ITU, Section for Digitalization, Democracy and Governance, member of the Reflact research group
Her research focuses mainly on personas, and includes democratic businesses and service systems
Lene Nielsen was the first to write a PhD about personas.
Her research topics include the many aspects of the development and use of personas, such as:
- Global personas
- Personas based on quantitative data
- Persona descriptions as communication to specific and different audiences
- The relationship between persona description and data
- The use of personas in agile development
- Personas in service design
- Planetary Personas
- AI generated personas
Lene Nielsen har published three books, 5 chapters on personas and more than 90 papers
Lene Nielsen teaches Organizing and managing services
Impact
More than 25 research projects with industry.
Coaching companies to develop and implement personas
2022: Research input to the expert group assembled by a Danish united parliament on advancing cooperative start-ups in Denmark
2025: Development of Planetary Personas as a business case with Olivia Harre
2025: Guest Editor: Special issue on AI-Generated Personas: Representing User Needs with Generative AI Models. International Journal of Human-Computer Interaction. Nov. 2025
Keywords
- Personas
- Scenarios
- HCI
- Narratives
- Service systems design
- Cooperatives
Fingerprint
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Collaborations and top research areas from the last five years
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AI-Generated Personas: Representing User Needs with Generative AI Models
Salminen, J., Nielsen, L., Farooq, A. & Jansen, B. J., 14 Jan 2026, In: International Journal of Human-Computer Studies. 209, p. 103745 4 p.Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review
Open Access -
Perspectives on Personas in Practice – An Analysis of LinkedIn Discussions Among UX Professionals
Nielsen, L. & Madsen, S., 28 Jan 2026, In: Communications in Computer and Information Science. 2797, p. 1-16 16 p.Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review
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Different Narrative Techniques in More-Than-Human Personas
Nielsen, L. & Neuhoff, R., 6 Oct 2025, CHItaly '25: Proceedings of the 16th Biannual Conference of the Italian SIGCHI Chapter. Association for Computing Machinery, p. 1-8 8 p. 4Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review
Open Access -
The design of non-human personas
Nielsen, L. & Neuhoff, R., 1 Mar 2025, International Conference IADIS Information Systems 2025. Nunes, M. B., Isaías, P., Powell, P. & Kommers, P. (eds.). p. 434-438 5 p.Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review
Open AccessFile -
Unpacking the Cooperative Ethos towards Re-imagining Organizational Purpose
Baka, V., Nicolajsen, H. W., Nielsen, L. & Marttila, S., Jul 2025, In: Academy of Management Annual Meeting Proceedings. 2025, 1Research output: Journal Article or Conference Article in Journal › Conference article › Research › peer-review
Projects
- 22 Finished
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NEW Retail Teknologi Lab
Nielsen, L. (CoI) & Sokoler, T. (CoI)
Danish Agency for Higher Education and Science
01/07/2015 → 30/06/2016
Project: Research
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Integrating User Experience Design in Scaled Agile Development
Harre, O. T. (PI) & Nielsen, L. (PI)
31/12/2018 → 31/03/2022
Project: Research
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MobileFirst: Mobile platforme som afsæt for borgercentrerede offentlige selvbetjeningsløsninger
Nielsen, L. (PI) & Bauer, G. (CoI)
Danish Council for Strategic Research
01/08/2012 → 31/07/2015
Project: Research
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I4L: Innovation for Leadership
Richter, A. (PI), Haioty, E. H. M. (CoI), Müller, O. (CoI), Westh, H. (CoI), Nielsen, L. (CoI), Stana, R. A. (PI) & Vase, S. (CoI)
01/05/2017 → 31/03/2019
Project: Research
Press/Media
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939 forskere og akademiske medarbejdere opfordrer til våbenhvile og ende på besættelsen
Carreras, B. N., Larsen, A. W., Laursen, C. S., Friis, H., Schyberg, K. A., de Neergaard, K. S. P., Sandbukt, S., Gahoonia, S. K., Ferreira, P., Hockenhull, M., Cohn, M., Rasmussen, L. & Nielsen, L.
14/11/2023
1 Media contribution
Press/Media: Press / Media
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Sommerskole på Bornholm lokker københavnere til Nexø: IT-studerende hjælper bornholmske virksomheder
18/08/2018
1 Media contribution
Press/Media: Press / Media
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IT-studerende hjælper bornholmske virksomheder
15/08/2018
1 Media contribution
Press/Media: Press / Media
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It-studerende fra København hjælper lokale virksomheder : Vi bliver så godt taget imod
26/08/2017
1 Media contribution
Press/Media: Press / Media
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Book Launch for "The Materials of Service Design"
Harre, O. T. (Participant) & Nielsen, L. (Participant)
20 Mar 2024Activity: Other activity types › Other
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Service Design & Innovation Conference
Harre, O. T. (Conference Chair), Nielsen, L. (Conference Chair) & Marttila, S.-M. (Conference Chair)
6 Oct 2025 → 8 Oct 2025Activity: Participating in or organising an event types › Organisation and participation in workshop, seminar, course