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Personal profile


Lene Nielsen is an Associate Professor at ITU, Department of Business IT.

Her research focus on personas, and she was the first in the world to write a PhD about personas. Her research topics include the many aspects of the development and use of personas, such as:

  • Global personas
  • Personas based on quantitative data
  • Persona descriptions as communication to specific and different audiences
  • The relationship between persona description and data
  • The use of personas in agile development
  • Personas in service design.

Lene Nielsen har published two books on personas and more than 80 papers

Lene Nielsen teaches service design and different aspects of innovation.


  • Personas
  • Scenarios
  • HCI
  • Narratives


Dive into the research topics where Lene Nielsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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