Keyphrases
Industrial Marketing
56%
Business-to-business
56%
Buying Center
50%
Foundational Concepts
50%
Cultural Code
50%
Belief Updating
50%
Bayesian Process
50%
Digital Transformation
50%
Paradoxical Role
50%
IT Governance
50%
Business Transformation
50%
Business-to-business Marketing
33%
Fundamental Challenges
25%
Academic Interest
25%
Fully Developed
25%
External Force
25%
Crisis Management
25%
Rebels
16%
Illusionist
16%
Consumer Pressure
16%
Marketing Effort
16%
Competitive Advantage
16%
Technologist
16%
Knowledge Co-creation
16%
Theory Assessment
16%
Structural Separation
16%
Real-world Challenges
16%
Practical Decision
16%
Temporal Separation
16%
Task Partitioning
16%
Company Culture
12%
Culture Change
12%
Risk Management
12%
Strategic Management
12%
Digital Age
12%
Business Model
12%
Business Leaders
12%
Organizational Culture
12%
Technology Model
12%
Environmental Context
6%
IT Governance Structures
6%
Marketing Literature
6%
Governance Networks
6%
COVID-19 Pandemic
6%
Managerial Implications
6%
Underutilization
6%
Marketing Approach
6%
Market Learning
6%
Cyber-attacks
6%
Bayesian Perspective
6%
Social Sciences
Industrial Marketing
100%
Competitive Advantage
50%
Business to Business Marketing
50%
Research Centre
50%
Digital Transformation
50%
Social Network Analysis
50%
Social Network
50%
Risk Management
25%
Knowledge Co-Creation
25%
Culture Change
12%
Business Model
12%
Culture of Work
12%
Computer Science
Business-to-Business
75%
Foundational Concept
50%
Digital Transformation
50%
Business Marketing
50%
Theoretical Basis
50%
Risk Management
50%
Technical Guide
50%
Research Question
25%
Cyber Attack
25%
Business Models
12%
Business Leader
12%
Deep Understanding
12%
Published Research
12%
Organizational Culture
12%
