The Play, Culture, and AI Section researches and teaches digital media from social, cultural, creative and technological perspectives, with a special focus on games, artificial intelligence, and social media.

The Play, Culture, and AI Section hosts a group of interdisciplinary researchers across the fields of computer science, design research, the humanities, and social sciences. The Section’s faculty contributes with research-based teaching to most ITU undergraduate and graduate programs, and engages in multidisciplinary research initiatives with members of other departments.

The PCAI Section is home to the Center for Computer Games Research and the Creative AI research group, which are internationally known as leaders in their respective fields.