MAD is an interdisciplinary research group focusing on experience design and practice-based research in domains such as cultural heritage, art and the creative and cultural industries.

The members of MAD come from different disciplinary backgrounds including digital design, computer science, media studies and game design. We are joined together in a shared interest in practice-based design research approaches such as research through design, research-in-the-wild, action research and more.

Creative practice is central to our research. We believe that groundbreaking technologies can be developed by paying attention to human interests that go beyond the purely rational to also include phenomena like play, affect and aesthetics.

Miguel Sicart Associate Professor 

Martin Pichlmair Associate Professor 

Laura Beloff Associate Professor

Daniel Cermak Associate Professor

Mace Ojala Part-Time Lecturer

Nanna Holdgaard Postdoc 

Mia Falch Yates Postdoc

Peter Kun Postdoc

Karin Ryding Postdoc

Anne Rørbæk Olesen Postdoc 

Christian Hviid Mortensen Postdoc 

Tim Wray Postdoc

Rosemary Lee PhD Fellow  

Christian Sivertsen PhD fellow 

Jonas Jørgensen PhD Fellow

Petros Ioannidis Industrial PhD fellow 

Louie Søs Meyer Research Assistant

Astrid Waagstein Research Assistant 

Freja Bruun Vanggaard Developer 

Jacob Møller Jensen Developer