Who are your users?: Comparing media professionals’ preconception of users to data-driven personas

Lene Nielsen; joni Salminen; Soon-Gyo  Jung; Haewoon  Kwak; Jisun  An; Bernard J. Jansen

doi:10.1145/3152771.3156178

Who are your users? Comparing media professionals’ preconception of users to data-driven personas

Lene Nielsen, joni Salminen, Soon-Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen

Qatar Computing Research institute

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.

Originalsprog	Engelsk
Titel	OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction
Antal sider	4
Forlag	Association for Computing Machinery
Publikationsdato	4 dec. 2017
Sider	602-606
ISBN (Elektronisk)	978-1-4503-5379-3
DOI	https://doi.org/10.1145/3152771.3156178
Status	Udgivet - 4 dec. 2017
Begivenhed	OZCHI17: Human-Nature - Brisbane, Brisbane, QLD, , Australien Varighed: 28 nov. 2017 → 1 dec. 2017 Konferencens nummer: 29 http://www.ozchi.org/2017/

Konference

Konference	OZCHI17
Nummer	29
Lokation	Brisbane
Land/Område	Australien
By	Brisbane, QLD,
Periode	28/11/2017 → 01/12/2017
Internetadresse	http://www.ozchi.org/2017/

Navn	ACM International Conference Proceeding Series

Emneord

Personas
user experience
journalism
automation

Adgang til dokumentet

10.1145/3152771.3156178

Who_are_your_users_final_finalv2Forlagets udgivne version, 271 KB

Citationsformater

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Nielsen, L, Salminen, J, Jung, S-G, Kwak, H, An, J & Jansen, BJ 2017, Who are your users? Comparing media professionals’ preconception of users to data-driven personas. i OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery, ACM International Conference Proceeding Series, s. 602-606 , OZCHI17, Brisbane, QLD, , Australien, 28/11/2017. https://doi.org/10.1145/3152771.3156178

Who are your users? Comparing media professionals’ preconception of users to data-driven personas. / Nielsen, Lene; Salminen, joni; Jung, Soon-Gyo et al.
OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery, 2017. s. 602-606 (ACM International Conference Proceeding Series).

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

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Nielsen L, Salminen J, Jung SG, Kwak H, An J, Jansen BJ. Who are your users? Comparing media professionals’ preconception of users to data-driven personas. I OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery. 2017. s. 602-606 . (ACM International Conference Proceeding Series). doi: 10.1145/3152771.3156178