Abstract
One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.
Originalsprog | Engelsk |
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Titel | OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction |
Antal sider | 4 |
Forlag | Association for Computing Machinery |
Publikationsdato | 4 dec. 2017 |
Sider | 602-606 |
ISBN (Elektronisk) | 978-1-4503-5379-3 |
DOI | |
Status | Udgivet - 4 dec. 2017 |
Begivenhed | OZCHI17: Human-Nature - Brisbane, Brisbane, QLD, , Australien Varighed: 28 nov. 2017 → 1 dec. 2017 Konferencens nummer: 29 http://www.ozchi.org/2017/ |
Konference
Konference | OZCHI17 |
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Nummer | 29 |
Lokation | Brisbane |
Land/Område | Australien |
By | Brisbane, QLD, |
Periode | 28/11/2017 → 01/12/2017 |
Internetadresse |
Navn | ACM International Conference Proceeding Series |
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Emneord
- Personas
- user experience
- journalism
- automation