Who are your users? Comparing media professionals’ preconception of users to data-driven personas

Lene Nielsen, joni Salminen, Soon-Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen

    Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

    Abstract

    One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.
    OriginalsprogEngelsk
    TitelOZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction
    Antal sider4
    ForlagAssociation for Computing Machinery
    Publikationsdato4 dec. 2017
    Sider602-606
    ISBN (Elektronisk)978-1-4503-5379-3
    DOI
    StatusUdgivet - 4 dec. 2017
    BegivenhedOZCHI17: Human-Nature - Brisbane, Brisbane, QLD, , Australien
    Varighed: 28 nov. 20171 dec. 2017
    Konferencens nummer: 29
    http://www.ozchi.org/2017/

    Konference

    KonferenceOZCHI17
    Nummer29
    Lokation Brisbane
    Land/OmrådeAustralien
    By Brisbane, QLD,
    Periode28/11/201701/12/2017
    Internetadresse
    NavnACM International Conference Proceeding Series

    Emneord

    • Personas
    • user experience
    • journalism
    • automation

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