Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating

Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Vol/bind	102
Sider (fra-til)	403-420
Antal sider	17
ISSN	0019-8501
Status	Udgivet - 1 mar. 2022

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@article{05cdae12030a49f590d8bdb8711774f3,

title = "Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating",

author = "Pedersen, {Carsten Lund}",

year = "2022",

month = mar,

day = "1",

language = "English",

volume = "102",

pages = "403--420",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Pergamon Press",

}