Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility

Christoph Seebach, Immanuel Pahlke, Roman Beck

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland
Publikationsdato	2011
Status	Udgivet - 2011

Citationsformater

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title = "Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility",

author = "Christoph Seebach and Immanuel Pahlke and Roman Beck",

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booktitle = "Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland",

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Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility. / Seebach, Christoph ; Pahlke, Immanuel ; Beck, Roman.
Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland. 2011.

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review