Towards a Measurement Scale of Organizational Readiness for Personas

joni Salminen; Lene Nielsen; Soon-Gyo  Jung; Bernard J. Jansen

doi:10.1145/3411763.3451763

Towards a Measurement Scale of Organizational Readiness for Personas

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Bernard J. Jansen

Qatar Computing Research institute

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.

Originalsprog	Engelsk
Titel	Extended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.
Antal sider	7
Vol/bind	Article 384
Forlag	Association for Computing Machinery
Publikationsdato	8 maj 2021
Sider	1-7
DOI	https://doi.org/10.1145/3411763.3451763
Status	Udgivet - 8 maj 2021

Emneord

Persona adoption
Survey instrument
personas
Psychometrics

Adgang til dokumentet

10.1145/3411763.3451763Licens: CC BY-ND

Towards_a_Measurement_Scale_of_Organizational_Readiness_for_PersonasForlagets udgivne version, 427 KBLicens: CC BY-ND

Citationsformater

@inproceedings{a0c80fd0fd9e46abbcfbc0b22efab56a,

title = "Towards a Measurement Scale of Organizational Readiness for Personas",

abstract = "User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization{\textquoteright}s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations{\textquoteright} readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.",

keywords = "Persona adoption, Survey instrument, personas, Psychometrics, Persona adoption, Survey instrument, personas, Psychometrics",

author = "joni Salminen and Lene Nielsen and Soon-Gyo Jung and Jansen, \{Bernard J.\}",

year = "2021",

month = may,

day = "8",

doi = "10.1145/3411763.3451763",

language = "English",

volume = "Article 384",

pages = "1--7",

booktitle = "Extended Abstracts of",

publisher = "Association for Computing Machinery",

address = "United States",

}

Towards a Measurement Scale of Organizational Readiness for Personas. / Salminen, joni; Nielsen, Lene; Jung, Soon-Gyo et al.
Extended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.. Bind Article 384 Association for Computing Machinery, 2021. s. 1-7.

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Towards a Measurement Scale of Organizational Readiness for Personas

AU - Salminen, joni

AU - Nielsen, Lene

AU - Jung, Soon-Gyo

AU - Jansen, Bernard J.

PY - 2021/5/8

Y1 - 2021/5/8

N2 - User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.

AB - User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.

KW - Persona adoption

KW - Survey instrument

KW - personas

KW - Psychometrics

KW - Persona adoption

KW - Survey instrument

KW - personas

KW - Psychometrics

U2 - 10.1145/3411763.3451763

DO - 10.1145/3411763.3451763

M3 - Article in proceedings

VL - Article 384

SP - 1

EP - 7

BT - Extended Abstracts of

PB - Association for Computing Machinery

ER -