The Leader's Strategic Mindset: A Key Factor for AI Success

Pernille Rydén; Torsten Ringberg; Omar El Sawy

The Leader's Strategic Mindset: A Key Factor for AI Success

Pernille Rydén
, Torsten Ringberg
, Omar El Sawy

University of Southern California
Copenhagen Business School

Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.

Originalsprog	Engelsk
Tidsskrift	Management and Business Review
Vol/bind	3
Udgave nummer	1 & 2
Sider (fra-til)	54-64
Antal sider	10
ISSN	2694-1058
Status	Udgivet - 2023

Emneord

AI
customer engagement
mindset
leadership

Adgang til dokumentet

https://mbrjournal.com/2023/07/25/the-leaders-strategic-mindset-a-key-factor-for-ai-success/Licens: Ikke-specificeret

Citationsformater

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