Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
|Management and Business Review
|1 & 2
|Udgivet - 2023
- customer engagement