The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture: The case of an engineering consultancy

Ada Scupola Hugger, Hanne Westh Nicolajsen

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    Abstract

    In this article we investigate how social media-based crowdsourcing systems can be used to reengineer the innovation culture in an organization. Based on a case study of a large engineering consultancy's use of a social media crowdsourcing system we investigate the impact on the organizations innovation culture using theory on organizational culture and crowdsourcing. The analysis shows that the organizational crowdsourcing event has supported an innovation culture change in the case company towards a more open approach to innovation; creating a new and different awareness of innovation, allowing for internal process innovations, empowering the employees, supporting knowledge work and collaboration across the organization to a new extent and overcoming the traditional hierarchy in the organization.
    OriginalsprogDansk
    TidsskriftSprouts
    Vol/bind12
    Udgave nummer27
    Antal sider18
    ISSN1535-6078
    StatusUdgivet - 2012

    Emneord

    • Social media-based crowdsourcing
    • Innovation culture
    • Organizational culture
    • Crowdsourcing systems
    • Employee empowerment

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