Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Bernard J. Jansen; Soon-Gyo  Jung; joni Salminen; Kathleen  Guan; Lene Nielsen

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Bernard J. Jansen
, Soon-Gyo Jung
, joni Salminen
, Kathleen Guan
, Lene Nielsen

Qatar Computing Research institute
Georgetown University

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

Originalsprog	Engelsk
Titel	Proceedings of the 54th Hawaii International Conference on System Sciences
Antal sider	10
Forlag	University of Hawai'i at Manoa
Publikationsdato	jan. 2021
Sider	4971-4980
ISBN (Elektronisk)	978-0-9981331-4-0
Status	Udgivet - jan. 2021
Begivenhed	Hawaii International Conference on System Sciences - VIRTUAL Varighed: 15 jul. 2020 → 1 sep. 2020 Konferencens nummer: 54

Konference

Konference	Hawaii International Conference on System Sciences
Nummer	54
By	VIRTUAL
Periode	15/07/2020 → 01/09/2020

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personas, digital innovation

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https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdfLicens: CC BY-NC-ND

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Jansen, B. J., Jung, S.-G., Salminen, J., Guan, K., & Nielsen, L. (2021). Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. I Proceedings of the 54th Hawaii International Conference on System Sciences (s. 4971-4980). University of Hawai'i at Manoa. https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdf

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title = "Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations",

abstract = "Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.",

keywords = "personas, digital innovation, personas, digital innovation",

author = "Jansen, \{Bernard J.\} and Soon-Gyo Jung and joni Salminen and Kathleen Guan and Lene Nielsen",

year = "2021",

month = jan,

language = "English",

pages = "4971--4980",

booktitle = "Proceedings of the 54th Hawaii International Conference on System Sciences",

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Jansen, BJ, Jung, S-G, Salminen, J, Guan, K & Nielsen, L 2021, Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. i Proceedings of the 54th Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, s. 4971-4980, Hawaii International Conference on System Sciences, VIRTUAL, 15/07/2020. <https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdf>

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. / Jansen, Bernard J.; Jung, Soon-Gyo ; Salminen, joni et al.
Proceedings of the 54th Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, 2021. s. 4971-4980.

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

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AB - Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

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Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

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