Social Media Use & Political engagement in Denmark: Report 2016

Main findings of the survey

» Social media use is a daily practice in Denmark, however, frequency and type of use differ greatly.
» Danes use social media primarily to read content; it is less frequently used for producing original content or for interacting with content produced by others.
» Younger Danes are more active and present on social media platforms than older generations. The generation between 20 and 39 years is most likely to use Facebook in order to discuss politics with strangers.
» When specifically looking at how users understand their communication on Facebook, it turns out that many of them view their communication as private. Especially the social network Facebook is used for private communication, e.g. exchanging messages with close friends and family.
» In general, it is not very common for Danish citizens to actively engage in political debates online with strangers, and to change a personal view on a political issue after this. Nevertheless, there is a smaller group of Danes who say they do so.