Playful Capitalism, or Play as an Instrument of Capital

Miguel Angel Sicart

doi:10.22409/contracampo.v40i2.50103

Playful Capitalism, or Play as an Instrument of Capital

Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses the act of playing as an instrument to make exploitative labor practices feel more engaging, while camoufl aging their being work.

Originalsprog	Engelsk
Tidsskrift	Contracampo
Vol/bind	40
Udgave nummer	2
ISSN	2238-2577
DOI	https://doi.org/10.22409/contracampo.v40i2.50103 https://doi.org/10.22409/contracampo.v40i2.50103
Status	Udgivet - 2021

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10.22409/contracampo.v40i2.50103Licens: CC BY
10.22409/contracampo.v40i2.50103Licens: CC BY

Playful Capitalism SicartForlagets udgivne version, 979 KBLicens: CC BY

Citationsformater

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title = "Playful Capitalism, or Play as an Instrument of Capital",

abstract = "This article applies Gray and Suri{\textquoteright}s concept of Ghost Work and Ekbia and Nardi{\textquoteright}s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses the act of playing as an instrument to make exploitative labor practices feel more engaging, while camoufl aging their being work.",

keywords = "Digital Play, Heteromation, Ghost Work, Platform Capitalism, Capitalist Realism, Machine Learning",

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AB - This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses the act of playing as an instrument to make exploitative labor practices feel more engaging, while camoufl aging their being work.

KW - Digital Play

KW - Heteromation

KW - Ghost Work

KW - Platform Capitalism

KW - Capitalist Realism

KW - Machine Learning

U2 - 10.22409/contracampo.v40i2.50103

DO - 10.22409/contracampo.v40i2.50103

M3 - Journal article

SN - 2238-2577

VL - 40

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ER -

Playful Capitalism, or Play as an Instrument of Capital

Abstract

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