Personas: User Focused Design

Bidragets oversatte titel: Personas: Brugerfokuseret design

Publikation: Bog / Antologi / Rapport / Ph.D.-afhandlingBogForskningpeer review

Abstract

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.

Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.

With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts.

The book has a solid foundation in research and experiences from business cases.
Bidragets oversatte titelPersonas: Brugerfokuseret design
OriginalsprogEngelsk
ForlagSpringer Science+Business Media
ISBN (Trykt) 978-1-4471-4083-2
DOI
StatusUdgivet - 15 aug. 2012
NavnHuman Computer Interaction

Emneord

  • brugercentret design
  • brugervenlighed
  • usability
  • design research

Citationsformater