“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles

joni Salminen; Lene Nielsen; Soon-Gyo  Jung; Jisun  An; Haewoon  Kwak; Bernard J. Jansen

doi:10.1145/3173574.3173891

“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen

Business IT

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.

Originalsprog	Dansk
Titel	Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems : CHI '18
Antal sider	10
Forlag	Association for Computing Machinery
Publikationsdato	2018
Sider	317
ISBN (Elektronisk)	978-1-4503-5620-6
DOI	https://doi.org/10.1145/3173574.3173891
Status	Udgivet - 2018
Begivenhed	CHI '18 CHI - Conference on Human Factors in Computing Systems : Engage with CHI - Montreal, Montreal, Canada Varighed: 21 apr. 2018 → 26 apr. 2018 https://chi2018.acm.org/

Konference

Konference	CHI '18 CHI - Conference on Human Factors in Computing Systems
Lokation	Montreal
Land/Område	Canada
By	Montreal
Periode	21/04/2018 → 26/04/2018
Internetadresse	https://chi2018.acm.org/

Adgang til dokumentet

10.1145/3173574.3173891

Is more better_PUREAccepteret manuskript, 2,26 MB

Citationsformater

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title = "“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles",

abstract = "In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.",

keywords = "personas, user perceptions, online data representations",

author = "joni Salminen and Lene Nielsen and Soon-Gyo Jung and Jisun An and Haewoon Kwak and Jansen, {Bernard J.}",

year = "2018",

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language = "Dansk",

pages = "317",

booktitle = "Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems",

publisher = "Association for Computing Machinery",

address = "USA",

note = "CHI '18 CHI - Conference on Human Factors in Computing Systems ; Conference date: 21-04-2018 Through 26-04-2018",

url = "https://chi2018.acm.org/",

}

Salminen, J, Nielsen, L, Jung, S-G, An, J, Kwak, H & Jansen, BJ 2018, “Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. i Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems: CHI '18. Association for Computing Machinery, s. 317, CHI '18 CHI - Conference on Human Factors in Computing Systems , Montreal, Canada, 21/04/2018. https://doi.org/10.1145/3173574.3173891

“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. / Salminen, joni; Nielsen, Lene; Jung, Soon-Gyo et al.
Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems: CHI '18. Association for Computing Machinery, 2018. s. 317.

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

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T1 - “Is More Better?”

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AU - Kwak, Haewoon

AU - Jansen, Bernard J.

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N2 - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.

AB - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.

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