“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen

    Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

    Abstract

    In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
    OriginalsprogDansk
    TitelProceedings of the 2018 CHI Conference on Human Factors in Computing Systems : CHI '18
    Antal sider10
    ForlagAssociation for Computing Machinery
    Publikationsdato2018
    Sider317
    ISBN (Elektronisk)978-1-4503-5620-6
    DOI
    StatusUdgivet - 2018
    BegivenhedCHI '18 CHI - Conference on Human Factors in Computing Systems : Engage with CHI - Montreal, Montreal, Canada
    Varighed: 21 apr. 201826 apr. 2018
    https://chi2018.acm.org/

    Konference

    KonferenceCHI '18 CHI - Conference on Human Factors in Computing Systems
    LokationMontreal
    Land/OmrådeCanada
    ByMontreal
    Periode21/04/201826/04/2018
    Internetadresse

    Emneord

    • personas
    • user perceptions
    • online data representations

    Citationsformater