Improving sensing and seizing capabilities of a firm by measuring corporate reputation based on social media data

  • Janek Benthaus
  • , Immanuel Pahlke
  • , Roman Beck
  • , Christoph Seebach

    Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelProceedings of the 21st European Conference on Information Systems (ECIS); Utrecht, Netherlands
    Publikationsdato2013
    StatusUdgivet - 2013

    Citationsformater