Citizens’ use of e-government channels is considered key to achieving savings from the digitization of the public sector. Channel choice studies have found that citizens use multiple channels in a service encounter and e-government channels supplement, rather than replace traditional channels. This interplay between traditional and e-government channels remains to be explained. There is also a lack of empirical knowledge of how government organizations can apply findings from user studies and migrate citizens online while simultaneously reducing traffic through traditional channels. Therefore we present a detailed longitudinal case study of how public authorities collaborated to create a multichannel strategy for a mandatory online self-service application for single parents. After the strategy was carried out there was an increase in the use of the application and a substantial reduction in calls. We offer contributions to the channel choice literature and recommendations on multichannel management to practitioners.
|Tidsskrift||International Journal of Public Administration in the Digital Age|
|Status||Udgivet - jul. 2016|
- case study
- channel choice
- mandatory channels
- offline traffic reduction
- single parents
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Feltstudier og klar kommunikation gør digitale brugere trygge
Christian Østergaard Madsen & Pernille Kræmmergaard
1 element af Mediedækning