How Marketing Managers Sense and Seize Social Media Storms

Pernille Rydén, Vatroslav Skare, Muhammad Hossain, Efthymia Kottika

    Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferenceabstrakt i proceedings › Forskning › peer review

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    Keyphrases

    Social Sciences

    Economics, Econometrics and Finance