TY - CONF
T1 - Generating Ideas for New Mobile TV Services
T2 - Accepting and Socializing Mobile Television
AU - Sørensen, Lene Tolstrup
AU - Nicolajsen, Hanne Westh
N1 - Proceeding EuroITV '10 Proceedings of the 8th international interactive conference on Interactive TV&Video
PY - 2010/6/9
Y1 - 2010/6/9
N2 - Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.
AB - Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.
KW - Mobile TV
KW - Technology Convergence
KW - User Interactivity
KW - Personalized Services
KW - Sociability Factor
M3 - Paper
ER -