Generating ideas for new mobile TV services - Accepting and socializing mobile television

L. Sørensen; Hanne Westh Nicolajsen

doi:10.1145/1809777.1809814

Generating ideas for new mobile TV services - Accepting and socializing mobile television

Business IT

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.

Originalsprog	Engelsk
Titel	EuroITV'10 - Proceedings of the 8th International Interactive TV and Video Conference
Antal sider	4
Forlag	Association for Computing Machinery
Publikationsdato	2010
Sider	179-182
ISBN (Trykt)	978-160558831-5
DOI	https://doi.org/10.1145/1809777.1809814
Status	Udgivet - 2010

Emneord

Mobile TV
Technology convergence
User interactivity
Personalized content
Sociability factor

Adgang til dokumentet

10.1145/1809777.1809814

Citationsformater

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Generating ideas for new mobile TV services - Accepting and socializing mobile television. / Sørensen, L.; Nicolajsen, Hanne Westh.
EuroITV'10 - Proceedings of the 8th International Interactive TV and Video Conference. Association for Computing Machinery, 2010. s. 179-182.

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

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AB - Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.

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KW - Technology convergence

KW - User interactivity

KW - Personalized content

KW - Sociability factor

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KW - Technology convergence

KW - User interactivity

KW - Personalized content

KW - Sociability factor

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Generating ideas for new mobile TV services - Accepting and socializing mobile television

Abstract

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