Exploring users’ willingness to share their health and personal data under the prism of the new GDPR: implications in healthcare

At the same time healthcare undergoes a digital transformation, the implementation of the new General Data Protection Regulation (GDPR) introduces changes to internet users. Understanding users' data-sharing attitudes for four type of personal data in regards to the new GDPR can facilitate stakeholders and policy-makers in healthcare to make sense of the current landscape. Authors analyzed the results of a questionnaire survey to explore the willingness of 8.004 people across four European countries to share four types of data: health; perceived values or beliefs; consumption habits and purchases; and wealth. Our results suggest that participants are more willing to share health data and data about beliefs and values than wealth information and that GDPR has impacted the data-sharing behavior of the participants.