Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca

Lene Nielsen

Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca

Copenhagen Business School

Publikation: Afhandlinger › Ph.d.-afhandling

Originalsprog	Engelsk
Kvalifikation	Doktor i filosofi (ph.d.)
Bevilgende institution	Copenhagen Business School
Vejleder(e)	Nielsen, Janni, Hovedvejleder, Ekstern person Binder, Thomas, Hovedvejleder, Ekstern person
Udgivelsessted	København
Udgiver	Samfundslitteratur
ISBN'er, trykt	8759382309
Status	Udgivet - 2004
Udgivet eksternt	Ja

Citationsformater

@misc{df95437395e544eeb822c2a3d351a814,

title = "Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca",

author = "Lene Nielsen",

note = "Opstilling: 681.31 nie L{\o}be nr.: 047724",

year = "2004",

language = "English",

isbn = "8759382309",

series = "Ph.D.serie",

publisher = "Samfundslitteratur",

number = "2004-17",

school = "Copenhagen Business School",

}