Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
- Klaus Backhaus
- , Jörg Becker
- , Daniel Beverungen
- , Margarethe Frohs
- , Oliver Müller
- , Matthias Weddeling
- , Ralf Knackstedt
- , Michael Steiner
- University of Münster/Germany
Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review