Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Klaus Backhaus; Jörg Becker; Daniel Beverungen; Margarethe Frohs; Oliver Müller; Matthias Weddeling; Ralf Knackstedt; Michael Steiner

Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner

Business IT

Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Electronic Markets
Vol/bind	20
Udgave nummer	2
Sider (fra-til)	131-146
ISSN	1019-6781
Status	Udgivet - 2010

Citationsformater

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title = "Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data",

author = "Klaus Backhaus and J{\"o}rg Becker and Daniel Beverungen and Margarethe Frohs and Oliver M{\"u}ller and Matthias Weddeling and Ralf Knackstedt and Michael Steiner",

year = "2010",

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journal = "Electronic Markets",

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TY - JOUR

T1 - Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

AU - Backhaus, Klaus

AU - Becker, Jörg

AU - Beverungen, Daniel

AU - Frohs, Margarethe

AU - Müller, Oliver

AU - Weddeling, Matthias

AU - Knackstedt, Ralf

AU - Steiner, Michael

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 20

SP - 131

EP - 146

JO - Electronic Markets

JF - Electronic Markets

SN - 1019-6781

IS - 2

ER -