Developing International Personas: A new intercultural communication practice in globalized societies

Kunst og humaniora

• Intercultural Communication 100%
• Persona 75%
• National Cultures 21%
• Empirical Study 19%
• Product Development 14%
• Practice Theory 12%
• Literature Review 6%

Samfundsvidenskab

• intercultural communication 91%
• society 52%
• national culture 36%
• theory-practice 16%
• narrative 9%
• market 8%
• present 8%
• literature 6%
• time 5%
• experience 4%

Teknik og materialevidenskab

• Communication 38%
• Product development 38%
• Industry 33%