Developing International Personas: A new intercultural communication practice in globalized societies

Keyphrases

• Intercultural Communication 100%
• Persona Method 100%
• National Culture 100%
• Communication Practices 100%
• Global Society 100%
• Design Process 50%
• Global Context 50%
• New Product Development 50%
• Global Market 50%
• Practice Theory 50%
• Perceptual Differences 50%
• IT Companies 50%
• Extant Research 50%
• Company Experience 50%
• Culture Communication 50%
• Cultural Concepts 50%

Social Sciences

• Consumers 100%
• Intercultural Communication 100%
• National Cultures 66%
• Danish 33%
• Narrative 33%
• Literature Reviews 33%
• Simultaneous Engineering 33%
• Practice Theory 33%
• Cultural Philosophy 33%

Computer Science

• Communication Practice 100%